What is CaiMethod Advisory?

Beliefs, About the Founder, & Experience

CaiMethod Beliefs That Drive Success

  • Not Every Company Needs An Entire Marketing Team

    Depending on industry, growth stage, & business model, an entire marketing team is not required for success.

  • Creative Marketing Is Possible In The Healthcare Industry

    Healthcare marketing does not have to be boring. Even with legal/compliance hurdles, creativity & differentiation is possible.

  • Successful Marketing Does Not Have To Cost A Fortune

    There are many creative ways to scale an organization using marketing best practices without a large budget.

  • The Buyers Journey Is Still The Core of Any Marketing Strategy

    Understanding the personas of your various stakeholders including the way in which they move throughout the buyers journey is the foundation of any GTM strategy.

  • Industry Compliance Knowledge Should Always Be Priority

    In industries such as healthcare, compliance should be top of mind. In many cases initiatives should be reviewed with legal/compliance to ensure that all laws & regulations are being abided by.

About the founder, Caidyn Humrich

Fractional Marketing Operations & Project Management Leader

Hi, I’m Caidyn Humrich, the founder of CaiMethod Advisory! I am a marketing and project management leader with over a decade of experience driving operational excellence across industries, with a strong focus in healthcare. My most notable work has been in referral-based, B2B, & B2B2C environments. I’ve led cross-functional teams, streamlined operations, & leveraged data-driven strategies to deliver measurable outcomes.

This while managing national-scale marketing efforts & high-impact projects. I thrive in fast-paced, complex environments, with deep experience supporting small businesses, startups, & PE-backed firms.

Founder of CaiMethod Advisory

What sets me apart? 

My ability to blend strategic thinking with operational execution. I Specialize In:

  • Marketing operations & digital transformation

  • Scalable systems & process optimization

  • Internal communication & stakeholder alignment

  • Budget, vendor, & resource management

  • Cross-departmental collaboration

Additionally, I hold a Master’s in Digital Marketing & Analytics from St. Edward’s University holding a 4.0 GPA, a Bachelor’s in Marketing with a Sales Certification from Metropolitan State University of Denver, & numerous certifications in tools like Marketing Cloud, HubSpot, & Hootsuite.

So, why did I launch my own consultancy?

Exceptional marketing & project leadership shouldn’t be a luxury reserved for large enterprises. I’m on a mission to bring strategic, high-impact strategy to the small businesses, startups, & purpose-driven organizations that are shaping the future.

Let’s build something impactful together!

What Makes CaiMethod A Qualified Solution?

Industry Experience:

  • Healthcare

  • Family Law

  • Food Service

Education:

  • M.S. Digital Marketing & Analytics

  • B.S. Marketing + Sales Certificate

  • Dual Associates

  • 14+ Marketing Related Certifications

Marketing, processes, strategy are the foundation to scalability

High-Impact Successes:

  • Increasing engagement by 20%

  • Reducing marketing budget by 52% year-over-year

  • Supporting 18% growth initiatives

  • Overhauled martech stack boosting digital marketing performance by 25%

  • Established and scaled multiple high-performing marketing departments

  • Proven success in streamlining operations through cross-functional automation and process development

Titles Held:

  • Head of Marketing & Operations

  • Head of Marketing

  • Marketing Manager

  • Freelance Marketing Consultant

  • Content Marketing Specialist

Healthcare Specific:

  • 9+ years of marketing & project management experience in the industry

  • Extensive knowledge of healthcare compliance including HIPAA, CMS, guidelines, & more

  • GTM strategy development

  • New LOB rollout

Contact Me

Interested in working together? Have questions about my services? Fill out the form, & I will follow up with you within 24 hours of receipt. Or click the button to book a discovery call.

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